Bio
As a Senior Advisor & Partner at Maslow Wealth Advisors, Janie Richards advises successful individuals and families on the thoughtful stewardship of wealth across generations. She specializes in helping clients navigate financial complexity with clarity — integrating investment strategy, estate and trust planning, and long-term family objectives into cohesive, enduring wealth strategies.
Janie is known for combining deep technical expertise with an educator’s perspective, enabling clients to understand not only what decisions to make, but why they matter. Her work often centers on families experiencing meaningful financial growth or transition, where careful planning, clear communication, and intentional preparation of the next generation are essential. She approaches each relationship as a long-term partnership, helping families align wealth with purpose while building confidence and continuity over time.
Since joining Maslow Wealth Advisors in 2016, Janie has played a key role in advising clients with complex planning needs and multi-generational considerations. Her background in operations leadership at Kestra Financial (formerly NFP Advisor Services), where she managed a team of 60 professionals, provides a distinctive perspective that enhances execution, coordination, and the overall client experience.
Janie is a CERTIFIED FINANCIAL PLANNER® professional, holds the Series 66 license, and is a Lean Six Sigma Green Belt. She earned her Bachelor of Arts from Colorado College, majoring in Southwest Studies with additional focuses in both Urban Studies and Spanish.
An Austin native, Janie is active in her Far South Austin community and is passionate about advancing financial literacy through mentorship. Outside the office, she and her husband stay busy raising their three energetic boys and caring for their pack of rescue dogs. In quieter moments, Janie enjoys expressing her creativity through crafting and design projects.
Wealth is about more than a number on a statement. It’s about having the security and flexibility to live the life you want and focus your time and money on what matters most to you.
Q&A
I grew up in a household where we had to budget closely, and that experience shapes how I work with clients today. I know what it’s like to watch every dollar, and I bring that same care and attention to helping clients make the most of what they have, no matter their stage of wealth.
Money is a tool, not the destination. The goal isn’t simply to accumulate as much as possible – it’s to use your wealth intentionally to create the life you want.
I’m a huge San Antonio Spurs fan and follow the team religiously. I once got to sit courtside next to David Robinson, which is probably the closest I’ll ever come to achieving my childhood dream of playing professional basketball.
